Shauna O'Callaghan

Unprecedented Advertising

Years of experience has proven that a professional, beautiful presentation of your home can be the catalyst to drive potential buyers through your door.

As a realtor with a proven track record of above average sales, I know that marketing your property is key. Because of this fact, I utilize many marketing strategies.

My team consists of several professionals in the marketing industry including web designers, graphic designers, marketing specialists and photographers. Coupled with my knowledge of the real estate industry, our team delivers stunning marketing materials and positions them with reasearched knowledge of the buyers market.

A Marketing Plan That Leaves Nothing to Chance

Virtual Tour — a custom- produced sixty-second guided tour. We use your photography and description to create a voiced tour for you — complete with music and moving images.

Professional Photography Package

Full Colour Printed Informational Package — Includes professional colour photos, listing all features, benefits and plans for prospective buyers and co-operating agents.

Comprehensive Listing with photos in MLS & WLS systems and websites locally, nationally and internationally.

Direct mail and email campaign.

Realtor Tour — All realtors will be toured through the property on a specific day (Tuesday) and will provide their feedback on values and consider their clients for your home.

Thorough Market Analysis to price your home correctly. Regularly update you as to the current market conditions, pricing trends, and feedback from agent showings.

The single most important issue that affects the market price of a property is how it is percieved through the eyes of the purchaser. Effective marketing and a confident agent is the primary source for a buyer’s perception.

Property Promotion Opportunities

The Vancouver Sun — We know that the largest demographic of those buying in Whistler are from the lower mainland. Therefore, we do all we can to get the potential buyers attention and direct it toward your listing. The Vancouver Sun, a broadsheet, is read equally by men and women age 35+. The Vancouver Sun appeals to a very attractive audience: educated, urban, with higher than average household incomes. The Vancouver Sun has a ciculation of approx 215,255 weekly.

Luxury Portfolio Property Promotion Opportunities

Your affiliation with Luxury Portfolio allows you to leverage the collective multi-million dollar advertising investment made by each of our firms. By utilizing publications that attract a high-end demographic and buying them at a group rate, you can access your target audience using our dominant ads with a compelling design. The Luxury Portfolio Advertising Program reaches an affluent audience of 50 million+ per year. Showcasing your properties with other Luxury Portfolio affiliate listings positions you as the leader on a regional, national and global basis.

The Wall Street Journal — Luxury Portfolio members can advertise properties in their U.S. regional edition of The Wall Street Journal at the anytime rate of $195.00/property or the European or Asian Edition at $250/property.* The Luxury Portfolio full-page ad appears within the Weekend Edition section on Fridays and is a highly sought-after information source for affluent home-buyers and sellers. For information on The Wall Street Journal, as well as circulation and demographics.

Unique Homes Magazine — Luxury Portfolio members can access Unique Homes magazine at the rate of $500/property.* Unique Homes magazine has been the premier magazine for luxury real estate all over the world for more than a quarter of a century. The Luxury Portfolio ad comprises of a spread of multiple pages, each containing three to six properties.

duPont Registry Magazine — Luxury Portfolio members can access duPont Registry magazine at the rate of $300/property.* The duPont Registry magazine features only the best of luxury properties from around the globe, as well as explores up-and-coming communities, membership clubs, vacation and long-term rentals. The Luxury Portfolio ad is comprised of a spread of multiple pages, each containing six properties.

Differentiate your luxury listings with a LuxeTour™ — a custom- produced sixty-second guided tour. We use your photography and description to create a voiced tour for you — complete with music and moving images. Tours take approximately 2-3 days to produce and the URL for your tour will be visible in your order history if you would like to link to it or re-use it in other places. This is a completely turnkey product and there is nothing you need to do.

*Theses exclusive Luxury Portfolio advertising rates are subject to space availability.